Creating Video Content From Home
Can you believe it’s been almost a full year since we all started working from home? If you’re like us, you’ve probably learned to pivot throughout 2020, but you’re probably still looking for new ways to be innovative and effective from the comforts of your home office, or even your kitchen table. That’s where we come in. Our step by step “How To” video can not only help you create user-generated content from home, but also teach you some expert skills in producing content that’ll enhance your marketing mix and keep your customers engaged so they don’t forget about you and stay as loyal as ever.
After you watch our how-to video, think of this as your master checklist for how to get the best visual imagery, sound design and talent performance, and determine what kind of equipment you’ll need to get you there.
Click Below To Watch The Full Video:
Step 1 to Creating Content: Pre-Production
First up, you’ll need to think about your objectives, and take some time to think about what you want to say, and what you want your customers to think or do. When a director shoots a commercial or a film, they first create a shot list, which is ultimately just a simple list of every thing you’d like to “capture” in order to tell your story.
From there, you’ll need to gather your equipment, decide on props and figure out your wardrobe choices, likely straight from your closet. Then, most importantly, you’ll need the following if you’re going to commit to producing high quality user generated content.
- Lavalier (lav) mic to capture sound
- iPhone/Android OR Digital (DSLR) Camera to capture video
- Ring Light (with iPhone holder) to cast an even light on who’s speaking
- Bright Room to keep your makeshift set lit well
- Cell/DSLR Gimbal to cradle your cell phone
- Tripod OR Monopod to help you move around easily
Step 2: Lighting & Room Prep
Who needs a production studio to get good lighting? Not you! Use the light sources you’ve got in your house, and the natural light coming in through your windows to light your homemade set. You will need:
- Well lit room with dim overhead light
- Natural light from windows in the room
- Lightly painted walls that act as a neutral background
- Ring light to eliminate any shadows on your face when speaking directly to camera
Step 3: Wardrobe Selection
Creating contrast between you and your surroundings is key to a great shot, so always wear something comfortable and professional and make sure NOT to wear any of the following because they tend to vibrate on camera (and red it just a universal on camera no no, trust us):
- Red colors
- Plaid or striped patterns
- Mini prints
- Graphics and logos
Step 4: Set Design
When prepping your environment make sure to keep it simple so you don’t distract your audience. Try a test spot before you shoot, and ask yourself these questions while you’re prepping:
- How’s your composition?
- Is there clutter around you?
- Can the viewer see your unmade bed or an open door to another room?
- Will someone be walking into frame?
- Is there too much bright light over your shoulder?
Step 5: Subject Prep
Whether you’re shooting yourself as the main talent, or using your roommate or even your mom, it’s easy to get prepped once your set is in place.
- Sit further away from the camera to give the audience a sense of perspective
- Avoid sitting against a harsh wall that’s dark and bare
- Try creating a shallow depth of field where the background will be more blurred out, making you the main focus
Step 6: Audio Prep
A lav mic easily connects right to an iPhone and produces clean, crisp and quality audio without the need to ever step into an audio booth. Just weave the mic through your shirt and place it on your collar or your chest using tape. Make sure to turn off anything that might make noise while you are shooting, especially your coffee maker, fan, air conditioners and text or email notifications. Rehearse your lines and speak clearly & confidently and your audio will be crystal clear.
Step 7: Camera Positioning
How you position your camera while filming is going to make a world of difference in the polish of your final product. Set your phone up horizontally for filming video content and consider vertically shot footage for social media. Switch your camera over to the slow motion option while filming your product shots so the customer can really hone in on what makes it special, and swipe your camera in different directions to get even more from the moment.
Step 8: Product “B-roll” Shots
While you’re building your shot list and creating your talking points, keep in mind you’ll need b-roll, which is simply alternative footage that helps to tell your story when you’re not actually on camera and acts as a visual support for your talking points, no audio needed.