Koi-Fly Creative: A Look Back. A Path Forward.

Koi-Fly Creative: A Look Back. A Path Forward.

With so much coming up for Koi-Fly Creative in 2019, looking back at 2018 feels really weird. But we’re excited to show how we’ve grown, share our new client adventures and humble brag just a little bit about the bigger moonshots we hoped for and hit. We Heard You. We...
How to Use White Space in your Photography

How to Use White Space in your Photography

Negative space, also known as white space, in an extremely powerful tool that can be used in photography and filmmaking for marketing purposes. You may ask, “What is white space?” White space is the area surrounding your main subject of a particular shot; while its...
The Ins and Outs of Storyboarding

The Ins and Outs of Storyboarding

At Koi-Fly, storyboards are an important tool in our production process. We utilize storyboards as a visual reference for the shots needed for a commercial or web video. Before the shoot, the Director and DP can use these drawings in order to help design the lighting...
How to Survive the Family Interview Get Together

How to Survive the Family Interview Get Together

Thanksgiving is the most traveled season of the year, which means some of your favorite, yet potentially opinionated, family members are coming into town. We all know nothing ruins a Thanksgiving dinner more than Uncle John’s political opinions or Aunt Betty’s...
5 Tips to Get High Clicks on your Facebook Ad

5 Tips to Get High Clicks on your Facebook Ad

Google Ads are uniform in nature and easy to place, track, and optimize. With Facebook ads, varying size templates sometimes make it more challenging to juggle headline, image, text, and options for a Call to Action. There are different placements and different...