by Shelly Maxwell | Oct 2, 2018 | News, Pro Tips
It’s time to treat our consumers like people, not like Sims characters. It’s important we think about a customer’s daily journey and essential needs and what we can do to make them feel special, and heard. When companies use terms like users and avatars to describe...
by Shelly Maxwell | Aug 15, 2018 | Pro Tips
Millennials, move aside. Gen Z’ers are coming in HOT. You can call them Generation Z, Plurals, or iGen, and their power is undeniable. Those born from the mid-‘90s through 2010 or so (no one can agree on this stuff) are incredibly competent, self-aware, and in tune...
by Shelly Maxwell | Aug 15, 2018 | Pro Tips
Facebook called. Recipe videos are still a thing. This is particularly interesting because the popularity of recipe videos (specifically Buzzfeed Tasty) peaked over 3 years ago (that’s like 300 internet years). Even today, Tasty videos typically get over 1 billion...
by Shelly Maxwell | Sep 25, 2017 | News, Pro Tips
Millennials turning old school When we hear the word “millennial,” plenty of images come to mind. There’s Mark Zuckerberg, running one of the biggest companies in the world, in his hoodie, with his first billion dollars in his pocket by age 23. There’s Miley Cyrus,...
by Shelly Maxwell | Aug 15, 2017 | Aerial
For all you drone nerds out there… we hear you. Bingeing drone videos to avoid tasks that have been on your to-do list for weeks is normal. And we want to support you in any way we can. Enjoy. Beautiful sweeping views and sound design. Be ready to be mesmerized by a...
