Q+A With A Koi-Flyer: Morgan Kruczek

Q+A With A Koi-Flyer: Morgan Kruczek

What do you do at Koi-Fly Creative? Assistant Editor   What’s your greatest moment — whether in work, school, business, production/marketing — so far? Getting into Temple and living on my own in Philly for those 4 years   Who do you love to follow on Twitter...
Q+A with a Koi-Flyer: Dave Bisson

Q+A with a Koi-Flyer: Dave Bisson

What do you do at Koi-Fly Creative? I am Director of Production at Koi-Fly Creative. I supervise budgets/Logistics for our shoots. I also occasionally draw storyboards.   What’s your greatest moment — whether in work, school, business, production/marketing — so...
Make A Connection with Custom Content

Make A Connection with Custom Content

It’s time to treat our consumers like people, not like Sims characters. It’s important we think about a customer’s daily journey and essential needs and what we can do to make them feel special, and heard. When companies use terms like users and avatars to describe...
10 Tips for Targeting Gen Z

10 Tips for Targeting Gen Z

Millennials, move aside. Gen Z’ers are coming in HOT. You can call them Generation Z, Plurals, or iGen, and their power is undeniable. Those born from the mid-‘90s through 2010 or so (no one can agree on this stuff) are incredibly competent, self-aware, and in tune...
10 Things Marketers Can Learn from Recipe Videos

10 Things Marketers Can Learn from Recipe Videos

Facebook called. Recipe videos are still a thing. This is particularly interesting because the popularity of recipe videos (specifically Buzzfeed Tasty) peaked over 3 years ago (that’s like 300 internet years). Even today, Tasty videos typically get over 1 billion...