We like to work with innovative companies. Brand Stewards who are brave enough to think outside the box to build brand awareness. Marketers looking for new ways to increase conversions and rally new advocates. Every day, we look for new opportunities for helping these companies achieve success.
What’s one of our most exciting strategies for thinking outside that box? Web series. Like an episodic TV show, but shorter and housed on the web. But just as, or even more, entertaining!
In many cases, we’ve done the heavy lifting already. We’ve found the content, recruited the talent and crafted the story. But to make this story a reality, we often have to find a brand that’s willing to commit budget to the creative. That’s where branded web series content comes in, and ultimately pays off.
Evaluate Your Assets
A web series can boost a brand’s social platform in countless ways. Does your company already have a YouTube page? What about series or channels? If you do, then you’re always in need of fresh content. If you don’t, then it’s definitely time to go there. Where do you see the biggest following? Evaluate your Newsletter, Instagram, Facebook, and your blog. A web series can live on any of those platforms and be cross-promoted and repurposed on all of those platforms to help boost your presence there, too.
Understand Your Influence
Will people watch? Of course! Some of our talent are huge social media influencers with more than a million followers. There are also micro influencers, who target a specific demographic of hundreds of thousands of loyal followers. When you sign on for a web series with these influencers, they bring along their already impressive built-in audiences. People will watch, and then they will follow.
Power the Sale
A web series has the advantage of being able to add value to a customer’s life, by adding entertainment and encouraging invigoration and engagement. Have you ever seen one of those really good commercials that you actually paid attention to without realizing it was a commercial? A branded web series can have that impact on your audience week after week if you continue to engage with them through fresh and entertaining episodic content.
According to a recent survey by online video maker Animoto, 73% of consumers have been impacted by a brand’s social media presence when making a purchase decision. And video is these consumers’ #1 favorite type of content to see from brands on social media. Animoto surveyed marketers too – 93% of marketers say they’ve landed a new customer thanks to a video on social media.
Video is expensive. But according to the Animoto survey, 88% of marketers say they are satisfied with the return on investment (ROI) of their video marketing efforts on social media. Yes, video costs more than other marketing strategies, but most people are visual learners and are more likely to convert and engage with videos over a static photo.
Koi-Fly Creative is already spending countless hours behind the scenes developing the perfect web series for you. Storytelling that can entertain your driving force market and perfectly compliment your brand.
Check out what’s in the works and let us know if you see something you like. Or, take that giant leap and let us know what kind of show you’d like, and we can start that journey together! https://koi-fly.com/development/