Koi-Fly Blog

Pro Tips

How to Shatter the Glass Ceiling

A woman’s career path can often be a  bumpy road and a long journey. From pay inequality to imposter syndrome, the glass ceiling continues to be an obstacle to career advancement for so many of us. We’re represented in the workforce more than ever and hold a higher...

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How to Shatter the Glass Ceiling
Pro Tips

Digital Marketing in 2019

In the past, you and your team might have tried affiliate marketing programs, impact marketing, proximity marketing, or even search marketing. Whether you’re working with outside marketing companies or focusing your marketing in-house there is only one...

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Digital Marketing in 2019
News

Koi-Fly Creative: A Look Back. A Path Forward.

With so much coming up for Koi-Fly Creative in 2019, looking back at 2018 feels really weird. But we’re excited to show how we’ve grown, share our new client adventures and humble brag just a little bit about the bigger moonshots we hoped for and hit. We Heard You....

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Koi-Fly Creative: A Look Back. A Path Forward.
Pro Tips

How to Use White Space in your Photography

Negative space, also known as white space, in an extremely powerful tool that can be used in photography and filmmaking for marketing purposes. You may ask, “What is white space?” White space is the area surrounding your main subject of a particular shot; while its...

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negative-space
Pro Tips

The Ins and Outs of Storyboarding

At Koi-Fly, storyboards are an important tool in our production process. We utilize storyboards as a visual reference for the shots needed for a commercial or web video. Before the shoot, the Director and DP can use these drawings in order to help design the...

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storyboarding-storyboard-artist-koi-fly-creative-production
Pro Tips

How Video Can Change Your Game

We like to work with innovative companies. Brand Stewards who are brave enough to think outside the box to build brand awareness. Marketers looking for new ways to increase conversions and rally new advocates. Every day, we look for new opportunities for helping...

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saxbys_nick_bayer_coffee_philadelphia_infiniti
News

Q+A With A Koi-Flyer: Morgan Kruczek

What do you do at Koi-Fly Creative? Assistant Editor   What’s your greatest moment — whether in work, school, business, production/marketing — so far? Getting into Temple and living on my own in Philly for those 4 years   Who do you love to follow on...

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Assistant video editor
News

Q+A with a Koi-Flyer: Dave Bisson

What do you do at Koi-Fly Creative? I am Director of Production at Koi-Fly Creative. I supervise budgets/Logistics for our shoots. I also occasionally draw storyboards.   What’s your greatest moment — whether in work, school, business, production/marketing —...

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dave-bisson-director-production-philadelphia-koi-fly-creative-west-chester
NewsPro Tips

Make A Connection with Custom Content

It’s time to treat our consumers like people, not like Sims characters. It’s important we think about a customer’s daily journey and essential needs and what we can do to make them feel special, and heard. When companies use terms like users and avatars to describe...

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Make A Connection with Custom Content
News

Q + A with a Koi-Flyer: Stacey Grant

What do you do at Koi-Fly Creative? I am the head cheerleader here. I make sure the plants are watered and the pillows are fluffed. And I hustle as much as I can to bring in business for us to sink our creative teeth into. I also love, love to decorate a set....

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Stacey-grant-ceo-president-founder-women-owned-business
NewsPro Tips

Learning from the Best

A Koi-Fly Intern Interview with Chris Logan Harley, DP As an intern at Koi-Fly Creative, I’ve had the opportunity to assist with all aspects of production. This internship has allowed me to grow both creatively and professionally, with mentors encouraging me to...

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Lighting tips
Pro Tips

Branded Content Done Right, Feels Right

It’s often hard to let go of that laser-focused content marketing mindset, the one where you agonize over a specific segment of your target audience and evaluate all of the pain points you could alleviate if they just considered an interaction with your brand. By...

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Branded Content
Pro Tips

How Influencers Can Talk Your Talk

We used to turn to friends or family for everything. From researching vacation ideas to the latest fashion trends for spring, we’d look to others for recommendations and trust an endorsement from our inner circle more than anything. But these days, we’ve come to...

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How Influencers Can Talk Your Talk
Pro Tips

Spreading The Word Through Viral Content

When planning out a content strategy for the year, a marketer looks for ways to drive interest in their brand, and hopes for opportunities to make an impact that can drive reach, frequency, and impressions. If that content is shareable, then all the better. Viral...

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Viral Content
Pro Tips

10 Tips for Targeting Gen Z

Millennials, move aside. Gen Z’ers are coming in HOT. You can call them Generation Z, Plurals, or iGen, and their power is undeniable. Those born from the mid-‘90s through 2010 or so (no one can agree on this stuff) are incredibly competent, self-aware, and in tune...

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Targeting Gen-z for marketing
Pro Tips

3 Huge Secrets to Food Styling

Ice Cream I scream, you scream, we all scream when a client wants us to film frozen products for video or tv commercials. How the heck will we be able to keep ice cream frozen and looking fresh for a grueling 10-12 hour shoot? And for everyday use – how can you...

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Ice cream
News

Favs + Fumbles of Super Bowl 52

Relive the Best and Worst Game Day Ads This may or may not have been the first year the majority of our native Philadelphians in the office watched the Super Bowl for more than just the commercials. And we couldn’t be happier. But since we’re a content studio...

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Favs + Fumbles of Super Bowl 52
Pro Tips

The Power of Koi Fish

June is here. Finally. The smell of fresh cut grass. The birds chirping. The sun shining. It’s bliss. Also with June comes Father’s Day, an opportunity to celebrate all the dads who have helped to shape our lives. And a sad day for those of us who miss that guy,...

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The Power of Koi Fish
NewsPro Tips

Aerial Video Takes Brands to New Heights

Any company can enhance their appeal by using aerial video to connect with customers. Content from new heights is always eye-catching and attention-grabbing and provides us with an ability to connect with people through a birds-eye lens that’s often unparalleled....

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Drone
Aerial

Top List of Binge-Worthy Drone Videos

For all you drone nerds out there… we hear you. Bingeing drone videos to avoid tasks that have been on your to-do list for weeks is normal. And we want to support you in any way we can. Enjoy. Beautiful sweeping views and sound design. Be ready to be mesmerized by...

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Binge worthy drone videos
News

Why Working Moms Are Always a Bit Nauseous.

By Stacey Grant, President and Executive Producer My routine is waking up between 4:30 and 5am each morning and sneaking downstairs before anyone else is awake in the house. I start the coffee, click on the TV news and sit at the kitchen island. I crack open my...

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Being a working mom
NewsPro Tips

How Online Buyers Are Moved to Buy

Hi. Meet me, Amy. Hard Worker, Online Shopper, and Mother of 4 rambunctious girls between the ages of 16 and 5.  I am from Generation X. That means I have skills. I know how to use the Dewey Decimal system to look up a book and then rapidly download said book to my...

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Online shopper

Digital Marketing in 2019

Digital Marketing in 2019

In the past, you and your team might have tried affiliate marketing programs, impact marketing, proximity marketing, or even search marketing. Whether you’re working with outside marketing...

Read More

How Video Can Change Your Game

saxbys_nick_bayer_coffee_philadelphia_infiniti

We like to work with innovative companies. Brand Stewards who are brave enough to think outside the box to build brand awareness. Marketers looking for new ways to increase conversions and rally...

Read More

10 Tips for Targeting Gen Z

Targeting Gen-z for marketing

Millennials, move aside. Gen Z’ers are coming in HOT. You can call them Generation Z, Plurals, or iGen, and their power is undeniable. Those born from the mid-‘90s through 2010 or so (no one can...

Read More

The Power of Koi Fish

The Power of Koi Fish

June is here. Finally. The smell of fresh cut grass. The birds chirping. The sun shining. It’s bliss. Also with June comes Father’s Day, an opportunity to celebrate all the dads who have helped...

Read More