Koi-Fly Blog

News, Pro Tips

5 Content Ideas Realtors Need NOW

If you’re involved with corporate or residential real estate, I don’t have to tell you it’s been a little tougher remaining visible and viable during quarantine. With today’s challenges, realtors have had to get creative to maintain the trust and business from...

News, Pro Tips

Zoom Tips and Tricks

‘I’m gonna Zoom Zoom Zoom-a Zoom…” Anyone old enough to remember that theme song from an old PBS show called Zoom? Well today it would be completely apropo! Because everyone is Zooming. Everywhere you look there’s a Zoom meeting. In fact, I predict that soon the...

News

16 Books to Get Lost In

Reading reduces stress, motivates and inspires, and allows your mind to drift into a different reality. Pour yourself a cup of tea, curl up on the couch, and check out the Koi-Fly team's diverse book list! 1. A Walk in The Woods - Bill Bryson Bill Bryson walked the...

News, Pro Tips

How Content is Changing Forever

These are undeniably weird times. In a matter of two weeks, life as we knew it changed. While the world is adjusting to an unsettling new “normal,” we’re also witnessing a new era of human resilience; an era that fosters community and creativity in unexpected...

News, Pro Tips

Koi-Fly Live Stream Is Here!

In light of increased travel restrictions and social distancing, many folks are quickly pivoting from in-person experiences to online events — some for the very first time. We’ve been getting a lot of questions about how to produce a virtual event that hooks an...

News

The Binge List: 15 Movies and Shows to Watch

Being quarantined for a few weeks during the coronavirus pandemic has its ups and downs. Let's focus on the good things today - like bingeing any show or movie you want. We've been recommending movies and shows to each other here on the Koi-Fly team, and we want to...

News

Using Optimism to Manage Change

Just three weeks ago everything seemed fairly normal. Some people thought stories of a rampantly spreading, contagious virus arriving here from China was just a scheme by the media with a political agenda. I heard from trusted sources with deep medical experience...

News

Super Bowl Commercials 2020: Favs and Fumbles

Top Trending There are always a few Super Bowl ads that catch our eye. Some because of the pure creativity, and others because it gives us all the feels. Check out our top Super Bowl commercials of 2020.   Rocket Mortgage: Comfortable This year's Rocket...

jason-mamoa-gets-disturbingly-comfortable-in-hilarious-rocket-mortgage-super-bowl-commercial-social
News

2019: Looking Back to Move Forward

For the team at Koi-Fly Creative, 2019 was full of growth and gratitude. As we sat down and reflected on the past year (and decade!), we realized how proud we should be of all of our accomplishments and thankful for the individuals who helped us get there.  Check...

koi-fly-crew-2019
Pro Tips

What to Expect From a Rough Cut

Sometimes our clients aren’t sure what to expect when they receive a rough cut. They can be overwhelmed with information, thoughts, questions, or ideas. We hear ya! And we want to make sure that the process of reviewing a rough cut is easy, as well as informative...

News

My Night on the Street

On November 21, 2019 Koi-Fly CEO Stacey Grant participated in Covenant House's Annual Sleep Out on the streets of Philadelphia. This is her experience.  ------------ The Night Before I was in tears. It was just twelve hours before I’d be spending the night in a...

News

Holiday Recipes: Cocktails

Ring in the new year with your favorite new cocktail. Scroll down to see how to make some of our favorites! If you give any of these a spin, take a photo and tag us so we can see your beautiful creation!  Need a warm baked good to pair with your cocktail? Here are...

apple-cider-mimosa
News

Holiday Recipes: Cookies

No matter what you celebrate this holiday season, baking cookies is a beautiful way to spend time with family and friends. Check out our favorite cookie, brownie, and bar recipes from us to you! Need a fun drink to pair with your baked treats? Here are our cocktail...

News

Koi-Fly Creative Launches Fresh Filmmakers

  KOI-FLY CREATIVE LAUNCHES FRESH FILMMAKERS  Acclaimed production company partners with Chester County Futures and Covenant House to empower and inspire the next generation of filmmakers   WEST CHESTER, PA (November 18, 2019) - Koi-Fly Creative (Koi-Fly) is...

News

Koi-Fly News: CEO Wins Business Owner Award

STACEY GRANT WINS NAWBO’S 2019 WOMEN BUSINESS OWNER AWARD The founder and CEO of acclaimed production agency, Koi-Fly Creative, receives the Woman Business Owner award from NAWBO Philadelphia Center for Advancing Entrepreneurs for her entrepreneurial spirit and...

audience-question
News

An Open-Concept Office: Pros and Cons

Open-concept offices are... tricky. Startup culture has become a phenomenon to be emulated. With the rise of millennials and Gen Z entering the workplace, companies have felt the pressure to add ping pong tables and remove rigid schedules to make everyone happy.  I...

office-lounge-area
News

Trend Better: October 2019 Trends

Happy October! Every month we research what’s going to be trending in the media and in our industry so we can brainstorm new and engaging content. Why? If you jump in and create content related to what’s trending, your posts are more likely to get more views,...

two-friends-vlog-trends-marketing-video
News, Pro Tips

A Sit Down With The CEO

We sat down with our founder and CEO Stacey Grant to give you the inside scoop on her story, what she has learned, and things she wished she knew before becoming an entrepreneur.   KF: Thank you so much for doing this with us! I want to start off with your...

CEO Stacey Grant
News, Pro Tips

How to Work From Home During Quarantine

As we're into week five of quarantine, I think I’m starting to get the hang of this working remotely 24/7 thing. I looked back at a blog article I wrote recently about working from home, and realized these tips (with a couple enhancements) are more relevant now...

woman-pouring-tea
Pro Tips

The Top 3 Ingredients to a Happy Crew on Set

The atmosphere on set can make or break a production.  Scroll down to skip the text and watch the video! An unhappy crew or a bad attitude can lead to unrest and lack of productivity. So much so, the way people act on set is often evident in the final product....

crew-on-set
Pro Tips

Branding With Purpose

Every company grounds itself in a core purpose, but many lose their way when they become too focused on short term revenue goals and too concerned with long term opportunities to scale. They forget about their key investment, finding the right customers and keeping...

purpose-driven
News

World Entrepreneurs’ Day 2019

How to Channel Your Inner Entrepreneur: Celebrating World Entrepreneur Day Koi-Fly Creative Founder and CEO Stacey Grant approaches every single day with energy, enthusiasm and empathy. She cares deeply for her clients and channels her passion for production into...

jumping-with-an-umbrella
News

Summer Internship Project Reveal | 2019

Every summer, our team invites a group of talented and deserving college students into the Koi-Fly Creative internship program. Since its inception a few years ago, the program has evolved into a highly intentional and curated ecosystem that allows for a mutually...

production-internship-program-project-philadelphia
News

The Ultimate Lollapalooza 2019 Playlist

Missing Lollapalooza this year? Don't worry, the Koi-Fly music junkies are back with another playlist with all the artists from the lineup to make you feel like you're right in front of the stage.    Apple Music or SoundCloud fans, we have you covered. Below...

confetti-falling-at-a-concert
News

Rustic Retail Photoshoot

In 2014, Meg Veno and her husband renovated a historic bank barn that was originally used as a dairy barn into what is now Life's Patina at Willowbrook Farm in Chester County, Pennsylvania. Here one can find artistically displayed vignettes combining antiques, one...

News

Trend Better: August 2019 Trends

Happy August!  Every month we research what’s going to be trending in the media and in our industry so we can brainstorm new and engaging content. Why? If you jump in and create content related to what’s trending, your posts are more likely to get more views,...

college-girl-carrying-books
Aerial, News

What Happens Behind The Scenes

Last summer the Koi-Fly team went to Okehocking Preserve in Chester County, PA, to film a national commercial, Aubio: You Are Not Alone. Organized Chaos With 40 extras and 20 crew members, coordinating everyone's availability to shoot on the same day was...

Steadicam operator runs into group of runners
Pro Tips

What Not to Wear on Camera

You have a photoshoot or video production coming up and it’s your first time in front of a camera. What do you wear? Dressing for an on-camera appearance can be tricky. Camera sensors work differently from the human eye; what works well in-person for makeup or...

getting-ready-for-scene-one-take-one
Pro Tips

Why I Hate The Word ‘Disrupt’

Have you played the ‘corporate speak’ game around the table with your family or friends yet? If you’re not sure what I’m talking about, it’s when everyone goes around and blurts out that one phrase that you sometimes hear on a corporate conference call that makes...

Woman sitting on the edge of a pier
News

Trend Better: July 2019 Trends

Happy July!Every month we research what’s going to be trending in the media and in our industry so we can brainstorm new and engaging content. Why? If you jump in and create content related to what’s trending, your posts are more likely to get more views, likes,...

stranger things
News

The Ultimate Firefly 2019 Playlist

The Koi-Fly music junkies are back at it with another music festival playlist to keep you in that summer groove. This time around we are taking you to Firefly Music Festival in Dover, Delaware. Although the festival takes place this weekend, we want you to be able...

People-dancing-at-a-music-festival
News

The Ultimate Bonnaroo 2019 Playlist

Some music junkies at Koi-Fly decided to put together a playlist to get you into that warm, summer mood. What better way to celebrate the summer feeling than the latest music festival favorites playing in your ears? Even if you can’t make it to Bonnaroo this...

summer-music-festival
Pro Tips

YouTube Marketing 101

Uploading videos to your brand’s YouTube page is more than just, well, uploading videos. Try to think of YouTube as a search engine and not just a place to keep video, since after all, it is the second largest search engine in the world next to Google. If you use...

Getting-ready=to-film
Pro Tips

Traits of a Successful Entrepreneur

Have you ever wondered what it takes to be a successful entrepreneur? For the longest time, it seemed like academic excellence and business savvy were musts. However, there's been an interesting flip in the influencer and media rhetoric highlighting entrepreneurs...

entreprenurial-traits
Pro Tips

Video Lighting 101

Lighting is by far one of the most important aspects of cinematography and needs to be learned and practiced so you can get that perfect shot. Here are some tips and insight about video lighting. Using Only Natural Light When Setting Up An Interview When you want...

setting-up-the-shot
Pro Tips

A Beginner’s Guide to Online Marketing

When a friend and I were catching up last week about work, I mentioned that I was writing a blog post about online marketing. She smiled and nodded her head for a moment that felt like an eternity before she finally squared up to ask, “So...what actually is online...

online-marketing-coffee-phone
News

Meet the Avengers Koi-Flyers

Just like Nick Fury, Koi-Fly's CEO Stacey Grant found and compiled a team with incredibly diverse strengths. It takes deep collaboration between our Avengers core team and our army from Wakanda  of freelancers to defeat Thanos output the content we create and care...

avengers-wanaka-team
News

Q+A with a Koi-Flyer: Shelly Maxwell

What do you do at Koi-Fly Creative? I'm the Lead Marketing Strategist at Koi-Fly. My main role is to create marketing and content strategies, plan tactics, and produce content for Koi-Fly and our Clients.   What’s your greatest moment — whether in work,...

Shelly's Q+A
Pro Tips

Benefits of Hiring a Licensed Drone Pilot

Drones and unmanned aerial vehicles (UAVs) are becoming more and more popular by the day for both recreational and commercial purposes.  Many people are realizing the great opportunity for drones to be used in many different commercial markets. However, it’s...

drone-pilot-video-production
Pro Tips

How to Use IGTV to Market Your Business

Social media platforms update their products with new and exciting features frequently in order to stay on top of the latest digital trends. In an industry where novelty is the name of the game, these platforms are doing anything but wait for their users to catch...

igtv-instagram-vertical-video-iphone
News

Q+A With a Koi-Flyer: Leslie Schmidt

What do you do at Koi-Fly Creative? I'm the Director of Content and take some sweet photos from time to time. What’s your greatest moment — whether in work, school, business, production/marketing — so far? At Koi-Fly: Hands down seeing the Infiniti pieces come to...

Leslie-Schmidt-Producer-Director-koi-fly-creative
Pro Tips

The Three Stages of Production

Lazy humans want nothing more than to be able to digest new information quickly. The most effortless way to do this is by watching a video, which is why marketing companies should invest in video production services in order to deliver unique and impactful messages...

production-video-studio-set-camera-lights
Pro Tips

How to Shatter the Glass Ceiling

A woman’s career path can often be a  bumpy road and a long journey. From pay inequality to imposter syndrome, the glass ceiling continues to be an obstacle to career advancement for so many of us. We’re represented in the workforce more than ever and hold a higher...

Pro Tips

Digital Marketing in 2019

In the past, you and your team might have tried affiliate marketing programs, impact marketing, proximity marketing, or even search marketing. Whether you’re working with outside marketing companies or focusing your marketing in-house there is only one...

News

Koi-Fly Creative: A Look Back. A Path Forward.

With so much coming up for Koi-Fly Creative in 2019, looking back at 2018 feels really weird. But we’re excited to show how we’ve grown, share our new client adventures and humble brag just a little bit about the bigger moonshots we hoped for and hit. We Heard You....

Pro Tips

How to Use White Space in your Photography

Negative space, also known as white space, in an extremely powerful tool that can be used in photography and filmmaking for marketing purposes. You may ask, “What is white space?” White space is the area surrounding your main subject of a particular shot; while its...

negative-space
Pro Tips

The Ins and Outs of Storyboarding

At Koi-Fly, storyboards are an important tool in our production process. We utilize storyboards as a visual reference for the shots needed for a commercial or web video. Before the shoot, the Director and DP can use these drawings in order to help design the...

storyboarding-storyboard-artist-koi-fly-creative-production
Pro Tips

How Video Can Change Your Game

We like to work with innovative companies. Brand Stewards who are brave enough to think outside the box to build brand awareness. Marketers looking for new ways to increase conversions and rally new advocates. Every day, we look for new opportunities for helping...

saxbys_nick_bayer_coffee_philadelphia_infiniti
News

Q+A With A Koi-Flyer: Morgan Kruczek

What do you do at Koi-Fly Creative? Assistant Editor   What’s your greatest moment — whether in work, school, business, production/marketing — so far? Getting into Temple and living on my own in Philly for those 4 years   Who do you love to follow on...

Assistant video editor
News

Q+A with a Koi-Flyer: Dave Bisson

What do you do at Koi-Fly Creative? I am Director of Production at Koi-Fly Creative. I supervise budgets/Logistics for our shoots. I also occasionally draw storyboards.   What’s your greatest moment — whether in work, school, business, production/marketing —...

dave-bisson-director-production-philadelphia-koi-fly-creative-west-chester
News, Pro Tips

Make A Connection with Custom Content

It’s time to treat our consumers like people, not like Sims characters. It’s important we think about a customer’s daily journey and essential needs and what we can do to make them feel special, and heard. When companies use terms like users and avatars to describe...

News

Q + A with a Koi-Flyer: Stacey Grant

What do you do at Koi-Fly Creative? I am the head cheerleader here. I make sure the plants are watered and the pillows are fluffed. And I hustle as much as I can to bring in business for us to sink our creative teeth into. I also love, love to decorate a set....

Stacey-grant-ceo-president-founder-women-owned-business
News, Pro Tips

Learning from the Best

A Koi-Fly Intern Interview with Chris Logan Harley, DP As an intern at Koi-Fly Creative, I’ve had the opportunity to assist with all aspects of production. This internship has allowed me to grow both creatively and professionally, with mentors encouraging me to...

Lighting tips
Pro Tips

Branded Content Done Right, Feels Right

It’s often hard to let go of that laser-focused content marketing mindset, the one where you agonize over a specific segment of your target audience and evaluate all of the pain points you could alleviate if they just considered an interaction with your brand. By...

Branded Content
Pro Tips

How Influencers Can Talk Your Talk

We used to turn to friends or family for everything. From researching vacation ideas to the latest fashion trends for spring, we’d look to others for recommendations and trust an endorsement from our inner circle more than anything. But these days, we’ve come to...

Pro Tips

Spreading The Word Through Viral Content

When planning out a content strategy for the year, a marketer looks for ways to drive interest in their brand, and hopes for opportunities to make an impact that can drive reach, frequency, and impressions. If that content is shareable, then all the better. Viral...

Viral Content
Pro Tips

10 Tips for Targeting Gen Z

Millennials, move aside. Gen Z’ers are coming in HOT. You can call them Generation Z, Plurals, or iGen, and their power is undeniable. Those born from the mid-‘90s through 2010 or so (no one can agree on this stuff) are incredibly competent, self-aware, and in tune...

Targeting Gen-z for marketing
Pro Tips

3 Huge Secrets to Food Styling

Ice Cream I scream, you scream, we all scream when a client wants us to film frozen products for video or tv commercials. How the heck will we be able to keep ice cream frozen and looking fresh for a grueling 10-12 hour shoot? And for everyday use – how can you...

Ice cream
News

Favs + Fumbles of Super Bowl 52

Relive the Best and Worst Game Day Ads This may or may not have been the first year the majority of our native Philadelphians in the office watched the Super Bowl for more than just the commercials. And we couldn’t be happier. But since we’re a content studio...

Pro Tips

The Power of Koi Fish

June is here. Finally. The smell of fresh cut grass. The birds chirping. The sun shining. It’s bliss. Also with June comes Father’s Day, an opportunity to celebrate all the dads who have helped to shape our lives. And a sad day for those of us who miss that guy,...

News, Pro Tips

Aerial Video Takes Brands to New Heights

Any company can enhance their appeal by using aerial video to connect with customers. Content from new heights is always eye-catching and attention-grabbing and provides us with an ability to connect with people through a birds-eye lens that’s often unparalleled....

Drone
Aerial

Top List of Binge-Worthy Drone Videos

For all you drone nerds out there… we hear you. Bingeing drone videos to avoid tasks that have been on your to-do list for weeks is normal. And we want to support you in any way we can. Enjoy. Beautiful sweeping views and sound design. Be ready to be mesmerized by...

Binge worthy drone videos
News

Why Working Moms Are Always a Bit Nauseous.

By Stacey Grant, President and Executive Producer My routine is waking up between 4:30 and 5am each morning and sneaking downstairs before anyone else is awake in the house. I start the coffee, click on the TV news and sit at the kitchen island. I crack open my...

Being a working mom
News, Pro Tips

How Online Buyers Are Moved to Buy

Hi. Meet me, Amy. Hard Worker, Online Shopper, and Mother of 4 rambunctious girls between the ages of 16 and 5.  I am from Generation X. That means I have skills. I know how to use the Dewey Decimal system to look up a book and then rapidly download said book to my...

Online shopper

Zoom Tips and Tricks

‘I’m gonna Zoom Zoom Zoom-a Zoom…” Anyone old enough to remember that theme song from an old PBS show called Zoom? Well today it would be completely apropo! Because everyone is Zooming....

16 Books to Get Lost In

Reading reduces stress, motivates and inspires, and allows your mind to drift into a different reality. Pour yourself a cup of tea, curl up on the couch, and check out the Koi-Fly team's diverse...

My Night on the Street

On November 21, 2019 Koi-Fly CEO Stacey Grant participated in Covenant House's Annual Sleep Out on the streets of Philadelphia. This is her experience.  ------------ The Night Before I was in...

Holiday Recipes: Cocktails

apple-cider-mimosa

Ring in the new year with your favorite new cocktail. Scroll down to see how to make some of our favorites! If you give any of these a spin, take a photo and tag us so we can see your beautiful...

Holiday Recipes: Cookies

No matter what you celebrate this holiday season, baking cookies is a beautiful way to spend time with family and friends. Check out our favorite cookie, brownie, and bar recipes from us to you!...

Branding With Purpose

purpose-driven

Every company grounds itself in a core purpose, but many lose their way when they become too focused on short term revenue goals and too concerned with long term opportunities to scale. They...

World Entrepreneurs’ Day 2019

jumping-with-an-umbrella

How to Channel Your Inner Entrepreneur: Celebrating World Entrepreneur Day Koi-Fly Creative Founder and CEO Stacey Grant approaches every single day with energy, enthusiasm and empathy. She cares...

Rustic Retail Photoshoot

In 2014, Meg Veno and her husband renovated a historic bank barn that was originally used as a dairy barn into what is now Life's Patina at Willowbrook Farm in Chester County, Pennsylvania. Here...

What Not to Wear on Camera

getting-ready-for-scene-one-take-one

You have a photoshoot or video production coming up and it’s your first time in front of a camera. What do you wear? Dressing for an on-camera appearance can be tricky. Camera sensors work...

Trend Better: July 2019 Trends

stranger things

Happy July!Every month we research what’s going to be trending in the media and in our industry so we can brainstorm new and engaging content. Why? If you jump in and create content related to...

YouTube Marketing 101

Getting-ready=to-film

Uploading videos to your brand’s YouTube page is more than just, well, uploading videos. Try to think of YouTube as a search engine and not just a place to keep video, since after all, it is the...

Video Lighting 101

setting-up-the-shot

Lighting is by far one of the most important aspects of cinematography and needs to be learned and practiced so you can get that perfect shot. Here are some tips and insight about video lighting....

Meet the Avengers Koi-Flyers

avengers-wanaka-team

Just like Nick Fury, Koi-Fly's CEO Stacey Grant found and compiled a team with incredibly diverse strengths. It takes deep collaboration between our Avengers core team and our army from Wakanda ...

Digital Marketing in 2019

In the past, you and your team might have tried affiliate marketing programs, impact marketing, proximity marketing, or even search marketing. Whether you’re working with outside marketing...

How Video Can Change Your Game

saxbys_nick_bayer_coffee_philadelphia_infiniti

We like to work with innovative companies. Brand Stewards who are brave enough to think outside the box to build brand awareness. Marketers looking for new ways to increase conversions and rally...

10 Tips for Targeting Gen Z

Targeting Gen-z for marketing

Millennials, move aside. Gen Z’ers are coming in HOT. You can call them Generation Z, Plurals, or iGen, and their power is undeniable. Those born from the mid-‘90s through 2010 or so (no one can...

The Power of Koi Fish

June is here. Finally. The smell of fresh cut grass. The birds chirping. The sun shining. It’s bliss. Also with June comes Father’s Day, an opportunity to celebrate all the dads who have helped...