Koi-Fly Blog
Koi-Fly Creative Welcomes Morgan Kruczek, Assistant Editor
Morgan is a graduate of Temple University where she gained her degree in Journalism. Originally, she had her heart set on a career in news and television, until she landed an internship at ASR Media Productions. Here is where she got introduced to the world of...
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Which Social Media Platform is the Most Popular in the US in 2019?
Generational Considerations When considering social media trends across the United States, it’s fascinating to acknowledge that “social media” is still a relatively new concept and term. It only became a thing on the internet in 1997 with the launch of the social...
Read More
Craft Services: Do’s and Don’ts for Feeding Your Crew On Set
Food. It’s the one thing that brings everyone together. And on a production set - it can make or break the whole day. The Craft Services Production Assistant is arguably the most important person on set. To make sure everything goes smoothly on your production...
Read More
How to Shatter the Glass Ceiling
A woman’s career path can often be a bumpy road and a long journey. From pay inequality to imposter syndrome, the glass ceiling continues to be an obstacle to career advancement for so many of us. We’re represented in the workforce more than ever and hold a higher...
Read More
7 Things to Learn from the Egg That Beat Kylie Jenner on Instagram
In its first photo on Instagram, the world record egg (@world_record_egg) looked so smooth that you might have accused it of using Facetune, the airbrushing app that celebrities, influencers, and “normal people” rely on to perfect their photos. This egg could have...
Read More
Digital Marketing in 2019
In the past, you and your team might have tried affiliate marketing programs, impact marketing, proximity marketing, or even search marketing. Whether you’re working with outside marketing companies or focusing your marketing in-house there is only one...
Read More
The Touchdowns and Penalties of Super Bowl 53 Commercials
Relive the Best and Worst Game Day Ads with us. Since the best part of the lowest scoring Super Bowl ever was Adam Levine’s bare chest, we decided to concentrate on consuming lots of wings and nachos and analyzing the Super Bowl commercials. We circled up the crew...
Read More
Koi-Fly Creative: A Look Back. A Path Forward.
With so much coming up for Koi-Fly Creative in 2019, looking back at 2018 feels really weird. But we’re excited to show how we’ve grown, share our new client adventures and humble brag just a little bit about the bigger moonshots we hoped for and hit. We Heard You....
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How to Use White Space in your Photography
Negative space, also known as white space, in an extremely powerful tool that can be used in photography and filmmaking for marketing purposes. You may ask, “What is white space?” White space is the area surrounding your main subject of a particular shot; while its...
Read More
The Ins and Outs of Storyboarding
At Koi-Fly, storyboards are an important tool in our production process. We utilize storyboards as a visual reference for the shots needed for a commercial or web video. Before the shoot, the Director and DP can use these drawings in order to help design the...
Read More
3 Tips to Build a Team of Superstars [Learned While Riding in Cars with Dad]
When I was a kid, I’d tag along with my Dad, and watch him work while driving on many long journeys together. He was a busy entrepreneur. Everyone called him “The Whirling Dervish." When Dad would catch up on phone calls and close deals in the car, he’d be all...
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![3 Tips to Build a Team of Superstars [Learned While Riding in Cars with Dad]](https://koi-fly.com/wp-content/uploads/2018/12/shutterstock_624682826-1080x675.jpg)
How Video Can Change Your Game
We like to work with innovative companies. Brand Stewards who are brave enough to think outside the box to build brand awareness. Marketers looking for new ways to increase conversions and rally new advocates. Every day, we look for new opportunities for helping...
Read More
How to Survive the Family Interview Get Together
Thanksgiving is the most traveled season of the year, which means some of your favorite, yet potentially opinionated, family members are coming into town. We all know nothing ruins a Thanksgiving dinner more than Uncle John’s political opinions or Aunt Betty’s...
Read More
5 Tips to Get High Clicks on your Facebook Ad
Google Ads are uniform in nature and easy to place, track, and optimize. With Facebook ads, varying size templates sometimes make it more challenging to juggle headline, image, text, and options for a Call to Action. There are different placements and different...
Read More
Q+A With A Koi-Flyer: Morgan Kruczek
What do you do at Koi-Fly Creative? Assistant Editor What’s your greatest moment — whether in work, school, business, production/marketing — so far? Getting into Temple and living on my own in Philly for those 4 years Who do you love to follow on...
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Q+A with a Koi-Flyer: Dave Bisson
What do you do at Koi-Fly Creative? I am Director of Production at Koi-Fly Creative. I supervise budgets/Logistics for our shoots. I also occasionally draw storyboards. What’s your greatest moment — whether in work, school, business, production/marketing —...
Read More
Make A Connection with Custom Content
It’s time to treat our consumers like people, not like Sims characters. It’s important we think about a customer’s daily journey and essential needs and what we can do to make them feel special, and heard. When companies use terms like users and avatars to describe...
Read More
Ride the Email Wave But Don’t Let it Drag You Under
What happened to the good old days, when we actually got up and talked to each other? Used the telephone? Wrote letters to people with pens in our hands? Recently, I polled the team at Koi-Fly Creative on our email use. We spend 5 hours every day reading and...
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Q + A with a Koi-Flyer: Stacey Grant
What do you do at Koi-Fly Creative? I am the head cheerleader here. I make sure the plants are watered and the pillows are fluffed. And I hustle as much as I can to bring in business for us to sink our creative teeth into. I also love, love to decorate a set....
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Learning from the Best
A Koi-Fly Intern Interview with Chris Logan Harley, DP As an intern at Koi-Fly Creative, I’ve had the opportunity to assist with all aspects of production. This internship has allowed me to grow both creatively and professionally, with mentors encouraging me to...
Read More
Branded Content Done Right, Feels Right
It’s often hard to let go of that laser-focused content marketing mindset, the one where you agonize over a specific segment of your target audience and evaluate all of the pain points you could alleviate if they just considered an interaction with your brand. By...
Read More
How Influencers Can Talk Your Talk
We used to turn to friends or family for everything. From researching vacation ideas to the latest fashion trends for spring, we’d look to others for recommendations and trust an endorsement from our inner circle more than anything. But these days, we’ve come to...
Read More
Spreading The Word Through Viral Content
When planning out a content strategy for the year, a marketer looks for ways to drive interest in their brand, and hopes for opportunities to make an impact that can drive reach, frequency, and impressions. If that content is shareable, then all the better. Viral...
Read More
10 Tips for Targeting Gen Z
Millennials, move aside. Gen Z’ers are coming in HOT. You can call them Generation Z, Plurals, or iGen, and their power is undeniable. Those born from the mid-‘90s through 2010 or so (no one can agree on this stuff) are incredibly competent, self-aware, and in tune...
Read More
10 Things Marketers Can Learn from Recipe Videos
Facebook called. Recipe videos are still a thing. This is particularly interesting because the popularity of recipe videos (specifically Buzzfeed Tasty) peaked over 3 years ago (that’s like 300 internet years). Even today, Tasty videos typically get over 1 billion...
Read More
3 Huge Secrets to Food Styling
Ice Cream I scream, you scream, we all scream when a client wants us to film frozen products for video or tv commercials. How the heck will we be able to keep ice cream frozen and looking fresh for a grueling 10-12 hour shoot? And for everyday use – how can you...
Read More
Favs + Fumbles of Super Bowl 52
Relive the Best and Worst Game Day Ads This may or may not have been the first year the majority of our native Philadelphians in the office watched the Super Bowl for more than just the commercials. And we couldn’t be happier. But since we’re a content studio...
Read More
The Power of Koi Fish
June is here. Finally. The smell of fresh cut grass. The birds chirping. The sun shining. It’s bliss. Also with June comes Father’s Day, an opportunity to celebrate all the dads who have helped to shape our lives. And a sad day for those of us who miss that guy,...
Read More
How to Connect to Your Newest Customers: Gen-Z
Millennials turning old school When we hear the word “millennial,” plenty of images come to mind. There’s Mark Zuckerberg, running one of the biggest companies in the world, in his hoodie, with his first billion dollars in his pocket by age 23. There’s Miley Cyrus,...
Read More
World Emoji Day and the Power of Tiny Pictures
The beautiful thing about stories is they can be told in multiple ways. Whether it’s by written word, by mouth, or even by pictures, stories have a way of bringing people together. In this digital and technological age, stories can even be told through emojis!...
Read More
Aerial Video Takes Brands to New Heights
Any company can enhance their appeal by using aerial video to connect with customers. Content from new heights is always eye-catching and attention-grabbing and provides us with an ability to connect with people through a birds-eye lens that’s often unparalleled....
Read More
Top List of Binge-Worthy Drone Videos
For all you drone nerds out there… we hear you. Bingeing drone videos to avoid tasks that have been on your to-do list for weeks is normal. And we want to support you in any way we can. Enjoy. Beautiful sweeping views and sound design. Be ready to be mesmerized by...
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Why Working Moms Are Always a Bit Nauseous.
By Stacey Grant, President and Executive Producer My routine is waking up between 4:30 and 5am each morning and sneaking downstairs before anyone else is awake in the house. I start the coffee, click on the TV news and sit at the kitchen island. I crack open my...
Read More
S**t Gets Real: Top 5 Takeaways from Real Screen 2016
Pax Tandon, Talent & Business Development 1. Pitch a strike In a dog-eat-dog world where traditional television and multi-channel networks (organizations that work with digital platforms and their stars to help them monetize in exchange for a share of revenue)...
Read More
5 Key Takeaways from Intelligent Content Conference
Shelly Maxwell, Project Manager & Communication Strategist When you come back from a conference, you spend a lot of time talking with your co-workers about the sessions you attended, the network you made, and how good the food was. It’s really easy to...
Read More
Mind Games: Mindfulness as Part of a Company’s Foundation
Pax Tandon, Talent & Business Development Mindfulness is like gaming; it requires dedicated hours of practice to reach new levels of achievement. And once you taste the sweetness of the prize, you keep coming back for more. Think of it as a craft of the mind...
Read More
The 5 Principles to ‘Start-Up’ A Legacy
Koi-Fly was conceived in the memory of two men who were thinkers, drivers and successful business people. My dad, Wally Grant, was born into a lower middle-class family on the North Shore of Massachusetts. His hobby was running to school, books on his back, timing...
Read More
How Online Buyers Are Moved to Buy
Hi. Meet me, Amy. Hard Worker, Online Shopper, and Mother of 4 rambunctious girls between the ages of 16 and 5. I am from Generation X. That means I have skills. I know how to use the Dewey Decimal system to look up a book and then rapidly download said book to my...
Read More
4 Reasons Why Video Marketing is Vital in Your 2016 Marketing Strategy
As marketers and strategists, we love knowing the upcoming trend before it even happens. We always want to be 10 steps ahead of the competition so we can find new and better ways of engaging with our target audience. Recently, these trends have included agility...
Read More
Koi-Fly Creative Welcomes Morgan Kruczek, Assistant Editor
Morgan is a graduate of Temple University where she gained her degree in Journalism. Originally, she had her heart set on a career in news and television, until she landed an internship at ASR...
Which Social Media Platform is the Most Popular in the US in 2019?
Generational Considerations When considering social media trends across the United States, it’s fascinating to acknowledge that “social media” is still a relatively new concept and term. It only...
Craft Services: Do’s and Don’ts for Feeding Your Crew On Set
Food. It’s the one thing that brings everyone together. And on a production set - it can make or break the whole day. The Craft Services Production Assistant is arguably the most important person...
How to Shatter the Glass Ceiling
A woman’s career path can often be a bumpy road and a long journey. From pay inequality to imposter syndrome, the glass ceiling continues to be an obstacle to career advancement for so many of...
7 Things to Learn from the Egg That Beat Kylie Jenner on Instagram
In its first photo on Instagram, the world record egg (@world_record_egg) looked so smooth that you might have accused it of using Facetune, the airbrushing app that celebrities, influencers, and...
Digital Marketing in 2019
In the past, you and your team might have tried affiliate marketing programs, impact marketing, proximity marketing, or even search marketing. Whether you’re working with outside marketing...
The Touchdowns and Penalties of Super Bowl 53 Commercials
Relive the Best and Worst Game Day Ads with us. Since the best part of the lowest scoring Super Bowl ever was Adam Levine’s bare chest, we decided to concentrate on consuming lots of wings and...
Koi-Fly Creative: A Look Back. A Path Forward.
With so much coming up for Koi-Fly Creative in 2019, looking back at 2018 feels really weird. But we’re excited to show how we’ve grown, share our new client adventures and humble brag just a...
How to Use White Space in your Photography
Negative space, also known as white space, in an extremely powerful tool that can be used in photography and filmmaking for marketing purposes. You may ask, “What is white space?” White space is...
The Ins and Outs of Storyboarding
At Koi-Fly, storyboards are an important tool in our production process. We utilize storyboards as a visual reference for the shots needed for a commercial or web video. Before the shoot, the...
3 Tips to Build a Team of Superstars [Learned While Riding in Cars with Dad]
When I was a kid, I’d tag along with my Dad, and watch him work while driving on many long journeys together. He was a busy entrepreneur. Everyone called him “The Whirling Dervish." When Dad...
How Video Can Change Your Game
We like to work with innovative companies. Brand Stewards who are brave enough to think outside the box to build brand awareness. Marketers looking for new ways to increase conversions and rally...
How to Survive the Family Interview Get Together
Thanksgiving is the most traveled season of the year, which means some of your favorite, yet potentially opinionated, family members are coming into town. We all know nothing ruins a Thanksgiving...
5 Tips to Get High Clicks on your Facebook Ad
Google Ads are uniform in nature and easy to place, track, and optimize. With Facebook ads, varying size templates sometimes make it more challenging to juggle headline, image, text, and options...
Q+A With A Koi-Flyer: Morgan Kruczek
What do you do at Koi-Fly Creative? Assistant Editor What’s your greatest moment — whether in work, school, business, production/marketing — so far? Getting into Temple and living on my...
Q+A with a Koi-Flyer: Dave Bisson
What do you do at Koi-Fly Creative? I am Director of Production at Koi-Fly Creative. I supervise budgets/Logistics for our shoots. I also occasionally draw storyboards. What’s your...
Make A Connection with Custom Content
It’s time to treat our consumers like people, not like Sims characters. It’s important we think about a customer’s daily journey and essential needs and what we can do to make them feel special,...
Ride the Email Wave But Don’t Let it Drag You Under
What happened to the good old days, when we actually got up and talked to each other? Used the telephone? Wrote letters to people with pens in our hands? Recently, I polled the team at Koi-Fly...
Q + A with a Koi-Flyer: Stacey Grant
What do you do at Koi-Fly Creative? I am the head cheerleader here. I make sure the plants are watered and the pillows are fluffed. And I hustle as much as I can to bring in business for us to...
Learning from the Best
A Koi-Fly Intern Interview with Chris Logan Harley, DP As an intern at Koi-Fly Creative, I’ve had the opportunity to assist with all aspects of production. This internship has allowed me to grow...
Branded Content Done Right, Feels Right
It’s often hard to let go of that laser-focused content marketing mindset, the one where you agonize over a specific segment of your target audience and evaluate all of the pain points you could...
How Influencers Can Talk Your Talk
We used to turn to friends or family for everything. From researching vacation ideas to the latest fashion trends for spring, we’d look to others for recommendations and trust an endorsement from...
Spreading The Word Through Viral Content
When planning out a content strategy for the year, a marketer looks for ways to drive interest in their brand, and hopes for opportunities to make an impact that can drive reach, frequency, and...
10 Tips for Targeting Gen Z
Millennials, move aside. Gen Z’ers are coming in HOT. You can call them Generation Z, Plurals, or iGen, and their power is undeniable. Those born from the mid-‘90s through 2010 or so (no one can...
10 Things Marketers Can Learn from Recipe Videos
Facebook called. Recipe videos are still a thing. This is particularly interesting because the popularity of recipe videos (specifically Buzzfeed Tasty) peaked over 3 years ago (that’s like 300...
3 Huge Secrets to Food Styling
Ice Cream I scream, you scream, we all scream when a client wants us to film frozen products for video or tv commercials. How the heck will we be able to keep ice cream frozen and looking fresh...
Favs + Fumbles of Super Bowl 52
Relive the Best and Worst Game Day Ads This may or may not have been the first year the majority of our native Philadelphians in the office watched the Super Bowl for more than just the...
The Power of Koi Fish
June is here. Finally. The smell of fresh cut grass. The birds chirping. The sun shining. It’s bliss. Also with June comes Father’s Day, an opportunity to celebrate all the dads who have helped...
How to Connect to Your Newest Customers: Gen-Z
Millennials turning old school When we hear the word “millennial,” plenty of images come to mind. There’s Mark Zuckerberg, running one of the biggest companies in the world, in his hoodie, with...
World Emoji Day and the Power of Tiny Pictures
The beautiful thing about stories is they can be told in multiple ways. Whether it’s by written word, by mouth, or even by pictures, stories have a way of bringing people together. In this...
Aerial Video Takes Brands to New Heights
Any company can enhance their appeal by using aerial video to connect with customers. Content from new heights is always eye-catching and attention-grabbing and provides us with an ability to...
Top List of Binge-Worthy Drone Videos
For all you drone nerds out there… we hear you. Bingeing drone videos to avoid tasks that have been on your to-do list for weeks is normal. And we want to support you in any way we can. Enjoy....
Why Working Moms Are Always a Bit Nauseous.
By Stacey Grant, President and Executive Producer My routine is waking up between 4:30 and 5am each morning and sneaking downstairs before anyone else is awake in the house. I start the coffee,...
S**t Gets Real: Top 5 Takeaways from Real Screen 2016
Pax Tandon, Talent & Business Development 1. Pitch a strike In a dog-eat-dog world where traditional television and multi-channel networks (organizations that work with digital platforms and...
5 Key Takeaways from Intelligent Content Conference
Shelly Maxwell, Project Manager & Communication Strategist When you come back from a conference, you spend a lot of time talking with your co-workers about the sessions you attended,...
Mind Games: Mindfulness as Part of a Company’s Foundation
Pax Tandon, Talent & Business Development Mindfulness is like gaming; it requires dedicated hours of practice to reach new levels of achievement. And once you taste the sweetness of the...
The 5 Principles to ‘Start-Up’ A Legacy
Koi-Fly was conceived in the memory of two men who were thinkers, drivers and successful business people. My dad, Wally Grant, was born into a lower middle-class family on the North Shore of...
How Online Buyers Are Moved to Buy
Hi. Meet me, Amy. Hard Worker, Online Shopper, and Mother of 4 rambunctious girls between the ages of 16 and 5. I am from Generation X. That means I have skills. I know how to use the Dewey...
4 Reasons Why Video Marketing is Vital in Your 2016 Marketing Strategy
As marketers and strategists, we love knowing the upcoming trend before it even happens. We always want to be 10 steps ahead of the competition so we can find new and better ways of engaging with...