KOI-FLY CREATIVE LAUNCHES FRESH FILMMAKERS
Acclaimed production company partners with Chester County Futures and Covenant House to empower and inspire the next generation of filmmakers
WEST CHESTER, PA (November 18, 2019) – Koi-Fly Creative (Koi-Fly) is thrilled to announce the debut of its Fresh Filmmakers initiative, a philanthropic program designed to provide underserved youth with access to mentorship, tools, resources and opportunities across the film industry.
Stacey Grant, Founder and CEO of Koi-Fly Creative, is a long-time marketing and social media professional who fell in love with visual storytelling. As a child in a family with humble beginnings she found a camera in a bag of ‘hand-me-downs.’ By expressing herself through the craft of photography and writing short stories, Stacey found that immersing herself in creativity helped mitigate the stressors of life. Later in her career she found that the help of skilled mentors and service to others were key factors in helping to find her passion leading her to greater self esteem and happiness in life.
For this mission-driven program, Koi-Fly partnered with Chester County Futures, an independent 501(c)(3) non-profit organization which offers direct program support and services through after-school academic enrichment meetings, mentoring and post-secondary scholarship support to middle school, high school and post-secondary students. The two organizations collaborated to offer a curriculum that covers visual storytelling through the lens of concepting, budgeting, art direction, client relations, logistics, scripting, storyboarding, camera equipment and lighting basics over the course of a semester. At the end of the semester, the students will pay it forward by creating a pro-bono video for a philanthropic partner of Koi-Fly’s.
“It feels so good to tap back into our roots. Koi-Fly Creative was born out of the nonprofit world. Our very first video project was a PSA for Family Lives On Foundation – an organization who serves grieving children. From the beginning, in the Fresh Filmmakers workshops the Chester County Futures’ participating teens have been excited to learn filmmaking and give back to the community,” Stacey said. “I think the program will be considered a success If one participant decides to go into filmmaking as a career or even as a hobby.”
For the inaugural semester of the program, Koi-Fly chose to support Covenant House for their annual Sleep Out: Executive Edition in Philadelphia on November 21 to raise both funds and awareness for the organization. Covenant House provides housing and supportive services to youth facing homelessness, helping young people transform their lives and putting them on a path to independence. While Stacey participated in sleeping on the streets with other supporters, the Fresh Filmmakers students filmed the event and captured interviews with C-suite executives along the way. They gained invaluable access to mentors and supported a worthwhile cause in our community. The semester will culminate in the students editing down the footage into a pro-bono film that Covenant House will use to raise money, awareness, and support for the organization in the years to come.
Scroll down to view photos from the Sleep Out.
ABOUT KOI-FLY CREATIVE
Co-founded by Stacey and Eric LaCasse in 2016, Koi-Fly Creative is a boutique production company with deep, strategic marketing capabilities. Based just outside of Philadelphia, Koi-Fly employs experienced and award winning in-house talent including Directors, Cinematographers, Production Management, Editors and Marketing Strategists. Koi-Fly Creative is a certified Women’s Business Enterprise (WBENC) offering high quality video, photography and carefully crafted narratives that incorporate strategic marketing development. To learn more about Koi-Fly, please visit www.koi-fly.com and follow us at @koiflycreative on Instagram, Twitter, and Facebook.