CO. NEWS

NewsPro Tips

Make Connection with Custom Content

It’s time to treat our consumers like people, not like Sims characters. It’s important we think about a customer’s daily journey and essential needs and what we can do to make them feel special, and heard. When companies use terms like users and avatars to describe...

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Make Connection with Custom Content
News

Q & A with a Koi-Flyer

What do you do at Koi-Fly Creative? I am the head cheerleader here. I make sure the plants are watered and the pillows are fluffed. And I hustle as much as I can to bring in business for us to sink our creative teeth into. I also love, love to decorate a set....

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Q & A with a Koi-Flyer
NewsPro Tips

Learning from the Best

A Koi-Fly Intern Interview with Chris Logan Harley, DP As an intern at Koi-Fly Creative, I’ve had the opportunity to assist with all aspects of production. This internship has allowed me to grow both creatively and professionally, with mentors encouraging me to...

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Learning from the Best
Pro Tips

Branded Content Done Right, Feels Right

It’s often hard to let go of that laser-focused content marketing mindset, the one where you agonize over a specific segment of your target audience and evaluate all of the pain points you could alleviate if they just considered an interaction with your brand. By...

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Branded Content Done Right, Feels Right
Pro Tips

How Influencers Can Talk Your Talk

We used to turn to friends or family for everything. From researching vacation ideas to the latest fashion trends for spring, we’d look to others for recommendations and trust an endorsement from our inner circle more than anything. But these days, we’ve come to...

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How Influencers Can Talk Your Talk
Pro Tips

Spreading The Word Through Viral Content

When planning out a content strategy for the year, a marketer looks for ways to drive interest in their brand, and hopes for opportunities to make an impact that can drive reach, frequency, and impressions. If that content is shareable, then all the better. Viral...

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Spreading The Word Through Viral Content
Pro Tips

10 Tips for Targeting Gen Z

Millennials, move aside. Gen Z’ers are coming in HOT. You can call them Generation Z, Plurals, or iGen, and their power is undeniable. Those born from the mid-‘90s through 2010 or so (no one can agree on this stuff) are incredibly competent, self-aware, and in tune...

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10 Tips for Targeting Gen Z
Pro Tips

3 Huge Secrets to Food Styling

Ice Cream I scream, you scream, we all scream when a client wants us to film frozen products for video or tv commercials. How the heck will we be able to keep ice cream frozen and looking fresh for a grueling 10-12 hour shoot? And for everyday use – how can you...

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3 Huge Secrets to Food Styling
Pro Tips

The Power of Koi Fish

June is here. Finally. The smell of fresh cut grass. The birds chirping. The sun shining. It’s bliss. Also with June comes Father’s Day, an opportunity to celebrate all the dads who have helped to shape our lives. And a sad day for those of us who miss that guy,...

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The Power of Koi Fish
Aerial

Aerial Video Takes Brands to New Heights

Any company can enhance their appeal by using aerial video to connect with customers. Content from new heights is always eye-catching and attention-grabbing and provides us with an ability to connect with people through a birds-eye lens that’s often unparalleled....

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Aerial Video Takes Brands to New Heights
Aerial

Top List of Binge-Worthy Drone Videos

For all you drone nerds out there… we hear you. Bingeing drone videos to avoid tasks that have been on your to-do list for weeks is normal. And we want to support you in any way we can. Enjoy. Beautiful sweeping views and sound design. Be ready to be mesmerized by...

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Top List of Binge-Worthy Drone Videos
News

Why Working Moms Are Always a Bit Nauseous.

By Stacey Grant, President and Executive Producer My routine is waking up between 4:30 and 5am each morning and sneaking downstairs before anyone else is awake in the house. I start the coffee, click on the TV news and sit at the kitchen island. I crack open my...

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Why Working Moms Are Always a Bit Nauseous.
NewsPro Tips

How Online Buyers Are Moved to Buy

Hi. Meet me, Amy. Hard Worker, Online Shopper, and Mother of 4 rambunctious girls between the ages of 16 and 5.  I am from Generation X. That means I have skills. I know how to use the Dewey Decimal system to look up a book and then rapidly download said book to my...

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How Online Buyers Are Moved to Buy

Q & A with a Koi-Flyer

Q & A with a Koi-Flyer

What do you do at Koi-Fly Creative? I am the head cheerleader here. I make sure the plants are watered and the pillows are fluffed. And I hustle as much as I can to bring in business for us to...

Read More

10 Tips for Targeting Gen Z

10 Tips for Targeting Gen Z

Millennials, move aside. Gen Z’ers are coming in HOT. You can call them Generation Z, Plurals, or iGen, and their power is undeniable. Those born from the mid-‘90s through 2010 or so (no one can...

Read More

The Power of Koi Fish

The Power of Koi Fish

June is here. Finally. The smell of fresh cut grass. The birds chirping. The sun shining. It’s bliss. Also with June comes Father’s Day, an opportunity to celebrate all the dads who have helped...

Read More