Ford X The Motherchic
CLIENT: PHILADELPHIA MAGAZINE
Executive Producer: Stacey Grant
Agency: Philadelphia Magazine
Director of Integrated Campaign Strategy: Kaitlyn David, Philly Mag
Producer/Director of Content: Leslie Schmidt
Director of Photography: Chris Logan Harley
Drone Operator: Eric LaCasse
Associate Producer: Erin Versaggi
Editor: John Gerbec
Color: Dave Bauer
Gaffer: Dan Brady
Sound: Christian Kircher
Philadelphia Magazine came to Koi-Fly with a unique perspective: they wanted to tell the stories of women in our region who are doing extraordinary work in their industries. When working with a publisher like Philly Mag, the projects don’t end with the creative. We get to see how viewers engage with the content and react to what we have produced.
Philly Mag’s client, Ford Motors, was looking to connect with that female audience on a hyper-local level and show women that Ford is not just for men. Koi-Fly worked with Philly Mag to bring this story to life through video that would live on phillymag.com and on the featured women’s social media platforms.
Shot on RED Gemini. Aerial shots by DJI Inspire 2.