Ford X The Motherchic


Executive Producer: Stacey Grant 

Agency: Philadelphia Magazine

Director of Integrated Campaign Strategy: Kaitlyn David, Philly Mag

Producer/Director of Content: Leslie Schmidt

Director of Photography: Chris Logan Harley

Drone Operator: Eric LaCasse

Associate Producer: Erin Versaggi

Editor: John Gerbec

Color: Dave Bauer

Gaffer: Dan Brady

Sound: Christian Kircher

Philadelphia Magazine came to Koi-Fly with a unique perspective: they wanted to tell the stories of women in our region who are doing extraordinary work in their industries. When working with a publisher like Philly Mag, the projects don’t end with the creative. We get to see how viewers engage with the content and react to what we have produced.

Philly Mag’s client, Ford Motors, was looking to connect with that female audience on a hyper-local level and show women that Ford is not just for men. Koi-Fly worked with Philly Mag to bring this story to life through video that would live on and on the featured women’s social media platforms.

Shot on RED Gemini. Aerial shots by DJI Inspire 2.

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