Start Your Own Legacy: Saxbys and Nick Bayer

Client: Infiniti, Philadelphia Magazine

Producer/Director: Leslie Schmidt

Director of Photography: Chris Logan Harley

Aerial Videography: Eric LaCasse

Executive Producer: Stacey Grant

AC: Eric LaCasse

Grip: Eric LaCasse

Gaffer: Zachary van heel

Sound: Nate Attias

Director of Production: David Bisson

Production Assistant: Julia Campbell

Infiniti and Philadelphia Magazine approached Koi-Fly Creative with an idea to highlight Philadelphia’s influencers through their campaign Start Your Own Legacy. The goal was to relate to a more local audience (the Philadelphia area) and to highlight individuals who are giving back to their community and leaving a legacy their own way.

We decided video would be the best way to highlight both the influencer, in this case, Saxbys CEO Nick Bayer, and how he uses his Infiniti vehicle on a daily basis. Glamour shots of the all-new 2019 QX50 showed the luxury and performance of Infiniti’s newest release.

Shot on RED Scarlet Dragon. Aerial Shots by DJI Inspire 2.