Ripe Craft Juice is one of the first, cold-pressed 100% traceable juices on the market. Ripe doesn’t pick farms to grow their produce, they choose their farmers. Founder and CEO, Michel Boissy, created RIPE Craft Juice to bring real fresh juice to the market, and to truly connect the farmer to the consumer by using only ingredients that could be traced back to the grower and region. The process is elegantly simple – start with the best fruits, use the absolute minimum in processing, and offer up a juice that surpasses all others in freshness, taste, and nutrition.

Koi-Fly Creative developed and produced this series, along with a flagship branded video, to highlight the brand’s highly involved farmers, the cold press process, and the tech behind the fresh.