The STEM to STEAM movement has been building roots in our education system for the past few years and is showing to be a positive campaign to shift education for the needs of the 21st-century economy. In the beginning, many proclaimed that there was a need for more “STEM” (science, technology, engineering and math) programs in our schools. However, there has been a push from the educational community and workforce for a more holistic view of education. In this article, we’re going to explore what STEM and STEAM are as well as the benefits, differences, and application to the “real world.” Then, we’ll take a look into some of Koi-Fly Creative’s favorite industries to see how they can connect.
STEM vs. STEAM
At the time of the inception of STEM, it made a lot of sense. The ideation being, “the wave of future economic prosperity lies in a workforce that is well-versed in rising job markets like science, technology, engineering, and math.” However, STEM alone misses several key elements that many employers and educators agree is critical for the next generation of workers to thrive.
While the STEM initiatives provide a great start in the exploration of these four subjects, what’s lacking is the creative process of critical thinking and innovation. In the “real world,” employers and our economy require so much more than those four areas – they require application, creation, and ingenuity.
STEAM is a new way to take the benefits of STEM and introduce the creative application of the subjects through studying the arts (hence, the “A” in STEAM) and communication. It allows students to connect their learning together with arts practices, design principles, and communication standards to tie it all together.
So how can STEAM be applied to the wonderful world of production and marketing? Koi-Fly Creative is a team of production specialists, creators, makers and strategists so, of course, we’re going to be a little bias. But if you, your student, or your child is interested in the STEAM principles, production and marketing offer amazing opportunities. Check out below how STEAM is applied in production and marketing.
Marketing uses Online Data to Help Make Decisions
More and more marketing teams are seeking our data to improve their reach and sales. There are many tools and technologies that allow marketers to analyze data and help make publishing decisions and personalize ads. They can even go beyond the typical demographics to get a better understanding of a person’s interests and web browsing patterns.
But we need to keep in mind, the data doesn’t hold every single answer. Sometimes, it’s better that you act on reality rather than a hypothetical situation. Predictive analytics don’t always result in objective truth. Models can be adjusted where idealization doesn’t always work.
Start with an Idea, Test it Out, See What Happens
Remember the “Guess and Check” method in elementary school math class? The same applies to data analysis and prediction. If you start with a hypothesis, there will always be room for adjustment. Look at your data, come up with a hypothesis on what’s trending, and launch that plan! If it works, amazing, but of course, there’s the chance it doesn’t. In that event, restart and refine what the goals are. We are always working to get better results. Creating a hypothesis allows for controlled experimentation in marketing.
Every time there is a new theory introduced to you, take it and try something new. Use your creativity – there are so many ways to introduce science-type thinking to your marketing tools.
Where Does Production Fall in STEAM?
Art and Technology are two pillars in the STEAM concept – both of which our production team uses daily. The art element is pretty straight forward: Koi-Fly Creative’s greatest strength lies in visual storytelling. From Leslie’s journalistic interviewing to Eric’s magical editing, our team is able to curate a story that many don’t see on the out front.
For example, during preproduction, we storyboard our vision of the shot list that we can deliver to both the client and crew. This communicates the visual look and feel we’re thinking for the end piece. Storyboarding requires concepting and usually drawing to truly personalize the strong visuals the DP will be capturing.
Check out our process reel below to get a better idea of what I’m talking about.
The tech is the fun part: our crew uses everything from intricate camera equipment to advanced editing software to create our commercial and web videos. In our arsenal is the DJI Inspire 2 Drone. It has a CineCore 2.1 image processing system, and the ability to record video at up to 5.2K in CinemaDNG/RAW and 4K in ProRes when used with Zenmuse X5S camera. It goes from 0 to 50 mph (80 kph) in just 5 seconds, hits a maximum speed of 58 mph (94 kph) and has a max descent speed of 9m/s for unheard of speed and agility in an aircraft this size.
Our other favorite piece of equipment is the RED Gemini. For flexibility in any situation, GEMINI is RED’s highest sensitivity sensor to date and offers significantly increased performance in low-light settings and improved performance in shadows. A DSMC2 GEMINI is capable of data write speeds of 300 MB/s, and can simultaneously record in REDCODE RAW and Apple ProRes or Avid DNxHR/HD.
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