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There are always a few Super Bowl ads that catch our eye. Some because of the pure creativity, and others because it gives us all the feels. Check out our top Super Bowl commercials of 2020. 

 

Rocket Mortgage: Comfortable

This year’s Rocket Mortgage commercial “Comfortable” is the brand’s third Super Bowl commercial — and I think we can all agree, third time’s a charm. On one of the biggest stages in advertising, the concept revolved around a Hulk-like Jason Momoa coming home from a long day of work and getting comfortable in his own skin. Meaning — he strips away all of his muscles and physicality that contributes to his overall public identity to reveal a slightly more “petite” and balding version of what we are used to seeing on the big screen.

Check it out.

 

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Hyundai: Smaht Pahk

Rooted from the brains of 62-time Super Bowl commercial director Bryan Buckley and the Hyundai marketing team, Smaht Pahk went above and beyond delighting the 100 million TV viewers. It connected emotionally, was singularly focused on story, and of course had a kick-ass cast (all Boston natives, by the way). 

Check it out.

 

The Slack Thread

Check out the Behind The Scenes

Google: Loretta

Talk about pulling on the heartstrings! This commercial hit on a few unfortunately common sorrows many go through in life: death, memory loss from Dementia, and a broken heart. And even though Google may not be able to stop these tragedies altogether, it can help make life just a little better. 

Check out the spot below.

The Slack Thread

Microsoft: Be The One

 Microsoft is empowering the next generation of game-changers with their Be The One campaign. The spot featured glass-ceiling crushing Katie Sowers as the first woman to ever coach in the Super Bowl. Ever since she was young she wanted to coach just like her dad. Even though she’s had push-back on women leading in a nontraditional way, Katie mentions most of our fundamental lessons are taught by female leaders such as teachers, mothers, and grandmothers.

Check out the spot below. 

The Slack Thread

Honorable Mentions

Amazon: Before Alexa

Who remembers a time without technology? Answer: Amazon. The multi-billion-dollar company wanted to remind their customers how easy life is with Amazon products. In this tongue in cheek commercial Amazon takes us back to a time where everything wasn’t just a click or a voice command away.

Check out the spot below. 

The Slack Thread

Jeep: Groundhog Day

It was only a few months ago that Fiat Chrysler Automobiles chief marketing officer Olivier Francois realized that the Super Bowl landed on Groundhog Day, something the company said has happened only twice in 54 years. The ad concept brilliantly revisited the 1993 film “Groundhog Day” in a commercial for Jeep Gladiator, a type of pickup truck. After weeks of trying to contact Murray for the part, Murray eventually got back to Francois and — more importantly — agreed to reprise his iconic role of Phil Connors from the 1993 film “Groundhog Day.” So Jeep, in consultation with its ad agency Highdive, got to work.

They recruited other members of the original cast, including Murray’s brother Brian Doyle Murray, and returned to the original location: Woodstock, Illinois. They licensed a Sonny & Cher song that plays a prominent role in the movie from Warner Music. And they got the blessing of Sony Pictures, which produced the film, to mirror its themes and characters.

“Everything had to be absoulely authentic to the original,” Francois said.

Check it out below!

Ford Genesis: Going Away Party

It seems the dynamic duo Chrissy Teigen and John Legend are everywhere these days. In our mind, they’re the perfect couple personality to “throw old luxury a going away party.” Even though Chrissy’s rant to the not so down to earth partygoers was a little labored and calculated, it still hit the mark for a demographic that appreciates lived-in luxury.

Check it out below!

From the Slack Thread

Doritos: Cool Ranch

Two (un)expected characters walk into the bar Cool Ranch. Bouncing off the success of Lil Nas X‘s “Old Town Road,” featuring Billy Ray Cyrus (it claimed one of the most prized records in the Billboard Hot 100‘s 60-year history as it spent an unprecedented 17th week at No. 1), Doritos developed this commercial featuring a dance off between Lil Nas X and Sam Elliott. The prize? A bag of delicious Cool Ranch Doritos. 

Watch the spot below!

From the Slack Thread

Bud Light Seltzer: #PostyStore

Pixar’s Inside Out meets Star Trek command center in this new spot by Bud Light Seltzer featuring the lovable Post Malone. Its 60-second spot, created by Wieden + Kennedy, shows viewers what drinking a Bud Light Seltzer is like. But, there’s a twist: Bud Light filmed two versions of its ad and let fans choose which one would air on the night of the Big Game. It’s the first time the brand’s done something like this.

“As a brand, we have a history of making engaging Super Bowl ads,” said Andy Goeler, vp of Bud Light. “This year, we’re going to be bringing our biggest innovation—Bud Light Seltzer—to the biggest moment of the year, and we’re going to do it with our biggest fans of the year.”

Comment below with which version you thought should have aired!

Ads that Missed the Beat

… There are some million-dollar commercials that just should never have been made. Here is the ad that fumbled the ball.

Hulu: Tom Brady’s Big Announcement

The Thursday before the big game, Tom Brady posted a cryptic tweet that got people going 🤔. What came after was anti-climatic and underwhelming.

From the Slack Thread

And from the one New England fan in the office… 🙄

Check out the Behind the Scenes

What were your favs and fumbles from this year’s Super Bowl commercial line up? Comment below and don’t forget to sign up to get more awesome content like this!

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