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Connected TV and Over The Top
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Connected TV and Over The Top : Everything You Need to Know 

Marketing

With a growing trend of “Cord-Cutters”, canceling their cable and satellite subscriptions and “Cord-Nevers” who have never subscribed to a traditional TV service, advertisers have had to shift their targets from linear (or traditional) television to Connected television (CTV) and Over The Top (OTT) ads to reach a new generation of consumers.     When […]

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