You have a photoshoot or video production coming up and it’s your first time in front of a camera. What do you wear? Dressing for an on-camera appearance can be tricky. Camera sensors work differently from the human eye; what works well in-person for makeup or clothing color might look disastrous on screen.

Here are a few tips to look your best for your big moment.


  • Avoid wearing extreme colors such as white, black and red. They make it hard for the camera to balance exposure. Contrary to what you may think, black won’t make you look slimmer on camera; the lack of contrast will make it hard for the camera to pick up where your arms end and your torso begins, potentially making you look wider.
  • Avoid hot colors like hot pink, green, yellow, and orange. Choose solid tones to contrast with your skin color and background. Polka dots, stripes, plaid, or any type of crazy pattern create the moiré effect – lines on screen will look like they’re moving, and it can make viewers feel dizzy.
  • Make sure your clothes don’t show the brand name just in case the video will be published on a website or T.V. commercial. Without copyrights, fines can get expensive.


  • Heavy fabrics will make you hot and sweaty under the camera lights. Cotton or light fabrics are the way to go.
  • If you’re wearing a dress or skirt, what seems like a good length when you’re standing may inch up during a sitting interview, so before you leave the house make sure you won’t have any wardrobe malfunctions.
  • Be careful of low-cut or revealing necklines – the same goes for clothing that’s too tight. You may show off more than you intend.
  • Stay away from sloppy, unkempt or too large and/or ripped up looks. Iron or steam your best fitting clothes so they don’t distract from your moment and shake your confidence. When in doubt, bring an extra outfit or two. The producer or director can help you choose the most appropriate one for the filming situation.


  • Unless your on-camera appearance is to talk about the jewelry you’re wearing, you want to keep it simple.
  • Try to stay away from anything that reflects or glares. If you have glare-proof glasses, now is the time to wear them. Dangly earrings and jangly necklaces will also create noise that will be picked up by the microphones.


  • Never assume there will be a makeup artist or hair stylist. Come with your makeup done and hair in place. But make sure you’re not TOO made up – save the glamor for the evening and choose a more natural, subtle look for the camera. Be especially sure to avoid glossy lipsticks; reflective lips look weird on camera.
  • Powder is your best friend. A little face powder will go a long way to giving you an even, matte finish and cut down on distracting forehead and cheek shine. This advice is not limited to women! For bald men, powder is often a necessity on the head.
  • Make sure to bring your own makeup for backup in case any touch-ups are needed, especially if your skin is sensitive to certain makeup the crew may bring.


Sticking to these guidelines will help you present yourself in the best “light” on set. Need more info? Contact us or leave a comment below!

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